Venus Williams is joining forces with Shop with Golf, NBCUniversal’s first-of-its-kind content commerce platform with GOLF Channel, to bring her EleVen by Venus Williams line to female golfers everywhere beginning today.
“It’s really an honor to work with such an established global brand like NBC,” said Willliams. “When I first heard about Shop with Golf, it felt like the perfect fit for me to expand my reach and get my golfing girls in some EleVen.
“I also love that I had the chance to be part of something that was going to bring more visibility to women in golf. I’ve always been about this in tennis so having the chance to have a voice in golf felt like a really special opportunity for me.”
Josh Feldman, executive vice president and head of marketing and advertising creative for NBCUniversal, said having a diversity of brands on the site is a priority in order to reflect the growing and evolving golf audience.
“We recognize the expanding global interest in the game among women and designed Shop with Golf to showcase the premiere brands that feature women’s apparel,” said Feldman.
“NBC Sports Group, including GOLF Channel, is the exclusive home of the LGPA Tour, and this year will feature the highest number of televised tournament hours in LPGA history,” said Feldman. “Four women’s major championships, and growth events like the Drive, Chip & Putt National Finals and the Augusta National Women’s Amateur, also highlight increasingly diverse leaderboards and put women in golf in front of our massive audience.”