The Grammy-nominated rapper Nipsey Hussle was killed in a shooting outside his clothing store in Los Angeles, multiple law enforcement sources said.
No further information was immediately available about the shooting at Marathon Clothing on Slauson Avenue in South Los Angeles.
Just a couple of hours before, Hussle, 33, whose real name was Ermias Ashgedom, had tweeted, “Having strong enemies is a blessing.” A large crowd of people, many of them crying, gathered at the intersection as police and media helicopters whirred overhead. One of them was Matthew Talley of Denver, the engineer and director known as Megatron.
” Hussle’s debut studio album, “Victory Lap” was nominated for Best Rap Album at this year’s Grammy Awards.
Hussle had long been associated with the Rollin 60s Neighborhood Crips, one of Los Angeles’ largest street gangs, which he publicly acknowledged in a 2010 interview with Complex magazine.
In more recent years Hussle had developed an interest in technology and community development, and he was part of a team of artists and entrepreneurs who developed Destination Crenshaw, an open-air museum devoted to honoring African-American artistic achievement.
“In our culture, there’s a narrative that says, ‘Follow the athletes, follow the entertainers,'” he told the Los Angeles Times last year.
In an interview last year with Forbes, Hussle said that as a youth he’d fallen prey to the “Ignorance and self-destructiveness in the narrative that was pushed on us through music in our generation.” “I see how damaging that was, for myself included, and we’re all subject to the social pressure,” he said.