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Serena Williams Is Teaming Up With Bumble to Invest in Women of Color

Serena Williams has joined woman-first social network Bumble as an investor and active member of the Bumble Fund, which focuses on early-stage investments, primarily in businesses founded and led by women of color and underrepresented groups.

Williams starred in the company’s first-ever Super Bowl ad #InHerCourt earlier this year and will join Bumble founder and CEO Whitney Wolfe Herd at the helm of the Bumble Fund pitch competition next month.

“In my life, and today more than ever, I’ve learned how impactful one woman’s voice can be when given a platform to speak and be heard,” said Williams, who has invested in women- and minority-owned businesses since 2014 through her venture capital fund.

The Bumble Fund has helped fund nine startups to date, including an investment in Alice, a company that uses artificial intelligence to help entrepreneurs grow their businesses and acts as a virtual startup accelerator, the Austin Business Journal reported.

Bumble will partner with Alice on its funding endeavors, and the technology will enable Bumble “To watch business owners over time and analyze data to recognize where they may have overlooked strong opportunities, and how they can continue to ensure an equitable distribution of capital over time,” said Carolyn Rodz, CEO of Alice.

Bumble has more than 50 million users and connects people across dating, friendship and professional networking.

SOURCE: The Business Journals


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