Carl’s Jr. is testing out a cannabis burger to stay at the forefront of the CBD trend.
The burger features a sauce infused with CBD, or cannabidiol, a non-psychoactive hemp derivative.
The burger chain is using the test to determine whether a CBD burger belongs on its permanent menu, said Patty Trevino, senior vice president of brand marketing for Carl’s Jr. “It is something that feels right for the brand,” she told CNN Business.
“We are all about innovation.” Food, beverage and other consumer goods companies have been trying to figure out how to capitalize on the growing interest in ingredients like CBD. Consumers are increasingly seeking products that offer an extra something, like increased energy or better gut health.
CBD may fit the bill: Some studies suggest the CBD can help treat inflammation, pain, anxiety, and seizures.
Carl’s Jr. isn’t promoting any possible functional benefits of CBD, Trevino said.
The chain first decided to explore CBD in January, after introducing a product based on another trend.
After the Beyond Meat launch, they came up with a wish list that included a CBD product.
“We looked at ourselves and said, you know what, let’s try.” CBD is an attractive new ingredient for companies, but they have to act carefully because regulation around the use of the ingredient is ill-defined.
In a March interview with Brookings Institution, former FDA commissioner Scott Gottlieb said it could take several years before the agency fully legalizes CBD for use in food products and dietary supplements.
Testing CBD could give the company an edge over competitors because most of its locations are in Western states, where recreational cannabis is legal.
The chain partnered with Bluebird Botanicals, a Colorado-based company that sells CBD oil and capsules, for the
— Carl’s Jr. (@CarlsJr) April 17, 2019